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Visual Communication (Graphic Design) (BFA)

Below is a complete list of courses offered in Visual Communication Design. Not every course is offered every semester. Please work with your advisor, refer to your degree checksheet and check the schedule of classes to find out what is offered during the fall, spring or summer semester.

VISC 177 First Year Seminar:
Graphic design is everywhere, on everything we see, touching everything we do, on everything we buy. Graphic design is a popular art and a practical art, an applied art and an ancient art. Simply put, it is the art of visualizing ideas and it is a way of thinking. In this class we will explore principles of Graphic Design: how to identify them, how to be more savvy consumers of them and how to use them for good and not for evil. You will learn to look at your visual environment with designer's eyes to dis- cern "good design" from "bad design", while putting powerful design principles in to practice in your own careers, communities and classrooms. LEC.

The class is not offered for the Fall 2018 semester.

VISC 200 Foundations in Typography
Introduces the discipline, function, and tradition of typography as it relates to visual/verbal communication. Emphasis is on interrelationships of letter, word, line and page. Projects examine two-dimensional typographic space, sequence and information hierarchy. Required for Illustration and Visual Communication Design majors as a pre-review course. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C (2.0) or higher to continue on to the next course in the sequence. Open to other Design majors as a Studio Elective. Prerequisite: BDS 101. LAB.
Fall 2018
Type Time/Place and Instructor Credit Hours Class #
LAB Hossler, Tim
TuTh 02:30-05:20 PM CHAL 203A - LAWRENCE
3 29088
VISC 201 Visual Communication Design
Presentation of fundamental concepts of visual and non-visual communication. Exploration of various theories of visual perception and visual communication with emphasis on reading visual images for meaning and making meaning through the construction of visual images and typography. A special laboratory section will include design thinking and making strategies and processes which are common to visual communication design from the handmade to the computer. This course is for non-Visual Communication majors. Prerequisite: Corequisite: BDS 102. LAB.

The class is not offered for the Fall 2018 semester.

VISC 202 Elements of Typography
Introduces the discipline, function, and tradition of typography as it relates to visual/verbal communication. Emphasis is on interrelationships of letter, word, line and page. Projects examine two-dimensional typographic space, sequence and information hierarchy. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C (2.0) or higher to continue on to the next course in the sequence. Prerequisite: BDS 102. Corequisite: VISC 204. LAB.
Fall 2018
Type Time/Place and Instructor Credit Hours Class #
LAB Herstowski, Andrea
MW 11:30-02:20 PM CHAL 203A - LAWRENCE
3 13897
LAB Anderson, Alex
MW 11:30-02:20 PM CHAL 203D - LAWRENCE
3 13898
VISC 204 Principles of Visual Communication
Visual communication problems involving the student in the translation of verbal concepts and design theory into visual images. This course focuses attention on the process of defining problems, gathering information, and formulating clear, powerful, and persuasive visual statements. Introduction to methods of research, idea generation, and image making will be an integral part of this course. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C (2.0) or higher to continue on to the next course in the sequence. Prerequisite: BDS 102. Corequisite: VISC 202. LAB.
Fall 2018
Type Time/Place and Instructor Credit Hours Class #
LAB Shellhorn, Jeremy
TuTh 11:30-02:20 PM CHAL 200C - LAWRENCE
3 18329
LAB Shellhorn, Jeremy
TuTh 02:30-05:20 PM CHAL 200C - LAWRENCE
3 17309
VISC 302 Typographic Systems
Further exploration of typographic form and manipulation of variables which affect content; stresses the importance of typographic composition as an integral component of visual communication design. Projects examine advanced structures of typographic space, work-image structure, and typographic details and aesthetic. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C+ (2.3) or higher to continue on to the next course in the sequence. Prerequisite: VISC 202, VISC 204, and permission of instructor. Corequisite: VISC 304. LAB.

The class is not offered for the Fall 2018 semester.

VISC 304 Designing Understanding
Exploration of the relationships among people, places, and the visual objects and information they use. Attention on the different roles of the designer as observer, empathizer, communicator and experience builder. Introduction to information design processes and procedures of understanding by ordering data into useful and persuasive information tools and experiences. Various methodologies will be explored for visualizing information for clarity, resonance, and editorial voice with special attention to the relationships among audience and context in the creation of meaning. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C+ (2.3) or higher to continue on to the next course in the sequence. Prerequisite: VISC 202, VISC 204, and permission of instructor. Corequisite: VISC 302. LAB.

The class is not offered for the Fall 2018 semester.

VISC 310 Letterpress
This course concentrates on the traditional methods of hand typesetting, using the Department of Design's collection of lead and wood type. Learn how to use a pica rule, composing stick, leading, spacing material, the California Job Case, mix ink and operate a Vandercook proof press and C&P or Golding platen. Be inspired by visits to Special Collections. Emphasis will be placed on the acquisition of skills and the creative use of type and images. Open to all majors. Prerequisite: VISC 201 or VISC 202 or permission of the instructor. LAB.
Fall 2018
Type Time/Place and Instructor Credit Hours Class #
LAB Talleur, Linda
MW 08:30-11:20 AM CHAL 324 - LAWRENCE
MW 08:30-11:20 AM CHAL 321 - LAWRENCE
3 17310
VISC 402 Designer as Author
Building from the structures and approaches of VISC 302, the course is a research-based examination of traditional, non-traditional and expressive uses of the typographic medium. Projects emphasize the student as both content generator as well as designer and include development of text + image narrative, word as image and typographic "voice" while further refining technical proficiency. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C (2.0) or higher to continue on to the next course in the sequence. Prerequisite: VISC 302 and VISC 304. Corequisite: VISC 404. LAB.
Fall 2018
Type Time/Place and Instructor Credit Hours Class #
LAB Dooley, Patrick
TuTh 08:30-11:20 AM CHAL 203D - LAWRENCE
3 15178
LAB Dooley, Patrick
TuTh 11:30-02:20 PM CHAL 203D - LAWRENCE
3 15179
VISC 404 Designing for Social Interactions
Introduces the discipline of designing for dynamic media (i.e., internet, on screen, multi-media.) Emphasis will be placed on concept development and on the fundamental principles of information hierarchy, user experience, navigation strategies, site development and site architecture. Projects, lectures and tutorials will provide a working knowledge of current tools and techniques, while exploring the issues of narrative structure, rhythm, space, animation, sound, and video. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C (2.0) or higher to continue on to the next course in the sequence. Prerequisite: VISC 302 and VISC 304. Corequisite: VISC 402. LAB.
Fall 2018
Type Time/Place and Instructor Credit Hours Class #
LAB
MW 11:30-02:20 PM CHAL 203C - LAWRENCE
3 21410
LAB
MW 08:30-11:20 AM CHAL 203C - LAWRENCE
3 28899
VISC 410 Letterpress II
Artists' books are books created as original works of art that push the boundaries of the traditional book. This course will focus on the interdependence of form and content through studio work, readings, and the examination of historical and contemporary models. Students will explore a wide range of book structures from basic to innovative. Final outcomes will combine images, hand set type, and digital processes to create both one-of-a-kind, and limited edition artists' books. VISC 310 Letterpress I is recommended, but not required. Open to all majors. Prerequisite: VISC 201 or VISC 202, or permission of the instructor. LAB.
Fall 2018
Type Time/Place and Instructor Credit Hours Class #
LAB Talleur, Linda
MW 11:30-02:20 PM CHAL 324 - LAWRENCE
MW 11:30-02:20 PM CHAL 321 - LAWRENCE
3 29076
VISC 414 Publication and Editorial
Exploration of topics dealing intensively with editorial concept and format organization. Projects stress advanced problems in the integration of text and image through the development of complex and variable structures. Emphasis on thorough researching of content and audience as well as understanding of production/execution implications of solutions. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C (2.0) or higher to continue on to the next course in the sequence. Prerequisite: VISC 402, VISC 404. LAB.

The class is not offered for the Fall 2018 semester.

VISC 415 Motion Graphics
Introduction to the elements, principles and history of motion design. Emphasis on the conceptualization, planning and storyboarding of time-based media with respect to some specific, clearly stated aesthetic and/or communicative purpose. Students will examine methods for synthesizing still & moving imagery, typography and audio, in motion, using Adobe After Effects in combination with other software such as Final Cut Pro, Illustrator and Photoshop. Prerequisite: VISC 201, ARCH 108 or VISC 202. LAB.

The class is not offered for the Fall 2018 semester.

VISC 420 Exhibition Design
This course will explore how exhibitions are conceptualized, designed and made. It will look at the role of curators, exhibition designers, graphic designers as well as the audience of cultural institutions. Open to all majors. Prerequisite: VISC 201, ARCH 108 or VISC 202. LEC.

The class is not offered for the Fall 2018 semester.

VISC 425 Environmental Graphics
This course will examine core principles and practices of environmental graphic design. Many of these concepts will be concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of place. Some of the topics discussed will include: signage, exhibit design, identity graphics, pictogram design, mapping, civic design and themed environments. Prerequisite: VISC 201 or VISC 304. LEC.

The class is not offered for the Fall 2018 semester.

VISC 435 Book Arts
Producing books in editions is a complex undertaking. Students work in teams to create or compile content of their choosing, then edit, design, and bind their own books in a small edition. The class combines both traditional letterpress technology and digital interface for the creation of text and image. Each student receives two copies of the team's final book, one copy is archived in Special Collections at the Spencer Research Library. This class is required for the completion of the Book Arts Certificate. Open to all majors. Prerequisite: VISC 201 or VISC 202, or permission of the instructor. LAB.

The class is not offered for the Fall 2018 semester.

VISC 440 Bookmaking
Students will learn to make a variety of book structures and enclosures, from historical to contemporary. Prototypes and models, as well as comprehensive notes and instructions will provide the student with a library of bindings for future reference. Students will document paper that is made in class and create a record for themselves, other students, and the Department of Design. Open to all majors. Prerequisite: VISC 201 or VISC 202 or permission of the instructor. LAB.

The class is not offered for the Fall 2018 semester.

VISC 455 Designing Information
Making preliminary visualizations, models, and prototypes. Examines words, diagrams, type, and sequencing to restructure messages so that they tell a story more effectively. Editing images to make messages clear, unambiguous and understandable by their intended audience(s). Designing the appearance of an information product so that users can find what they want and understand it when they get there. Open to all Design majors. Prerequisite: VISC 201 or VISC 304 or permission of the instructor. LAB.

The class is not offered for the Fall 2018 semester.

VISC 520 Designing for Change
Exploration of branding, service and interaction design opportunities that respond to real-life complexity: audiences, systems and contexts. Introduces business and design thinking strategies associated with brand development and the idea that design plays a vital role in our local, national, and global society and well-being. Emphasis on the methods of thinking and research which precede the making of design as well as the importance of writing and verbal presentation to the visual communication design profession. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C (2.0) or higher to continue on to the next course in the sequence. Prerequisite: VISC 414 or permission of the instructor. LAB.

The class is not offered for the Fall 2018 semester.

VISC 525 Senior Problems
Goal-oriented graphic design problem-solving with emphasis on research, analysis, and synthesis of complex visual problems. Will allow for in-depth study of professional design issues and topics; provides a forum for multi-disciplinary collaboration with related professional disciplines. May be repeated for credit. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C (2.0) or higher to continue on to the next course in the sequence. Prerequisite: VISC 520 or permission of instructor. LAB.

The class is not offered for the Fall 2018 semester.

VISC 530 Portfolio
Instruction in the organization and presentation of a professional quality visual portfolio. Readings, feedback and online collaborations will focus on the development of a focused portfolio consistent with the individual student's pursuits. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C (2.0) or higher to continue on to the next course in the sequence. Prerequisite: Corequisite: VISC 520 or permission of instructor. LEC.
Fall 2018
Type Time/Place and Instructor Credit Hours Class #
LEC Herstowski, Andrea
Anderson, Alex
MW 06:00-09:00 PM CHAL 200C - LAWRENCE
MW 06:00-09:00 PM CHAL 200A - LAWRENCE
3 17900
VISC 531 Professional Practice
Though class discussions, guest speakers and professional roundtables, the Professional Practice course covers writing the perfect cover letter, how to contact companies and grow professional relationships, freelancing, fees and contracts, interviewing, landing the first job and expectations, recruiters, moving to the second job. Participation in professional portfolio reviews and one-on-one sessions are a requirement of the course. Graded on a satisfactory/unsatisfactory basis. Prerequisite: VISC 520 or permission of instructor. LEC.

The class is not offered for the Fall 2018 semester.

THE DEPARTMENT OF DESIGN GRADE REQUIREMENTS
If this course is required under the majors studies section on your degree check sheet you must receive a grade of C (2.0) or better to continue on to the next course in the sequence. A grade of C- (1.7) or lower will require you to repeat this course. In most cases these courses are only offered once a year. Students in the Department of Design must maintain a cumulative 2.0 GPA to graduate with a degree in Design.


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