Design Management and Strategy

Below is a complete list of courses offered in the MA in Design Management. Not every course is offered every semester. Please work with your advisor, refer to your degree checksheet and check the schedule of classes to find out what is offered during the fall, spring or summer semester.

ADS 540: History and Philosophy of Design

Survey of design history from 1800 to present with emphasis on graphics, architecture, industrial and interior design movements, individuals and their influences.

ADS 710: Advanced Human Factors in Design

The study of human factors principles and guidelines are fundamental to interaction design. In this course, these principles will be illustrated and applied to real-world design projects/problems. Human physical and cognitive capabilities, computer-human interface and systems properties, interaction design methods, and the physical and socio-cultural environment will be considered. Fundamental issues in human-centered systems, basic research methods, including statistics and literature searches, will be included. Open to all university students. Graduate students will meet concurrently with INDD 510 and receive additional coursework. LEC.

ADS 712: Advanced Design Methods

This course will cover the principles of design thinking, design processes, design strategies and methods, including techniques and tools for the development of human-technology interfaces. Abstract through concrete representation methods and techniques will be applied to interaction design projects/problems. Information collection and analysis methods, scenario and prototyping methods, evaluation methods (empirical), creativity methods, and task-oriented method (non-empirical) will also be considered. Methods common to design-related disciplines in the social sciences, business, architecture, communication studies and engineering are integrated. Graduate students will meet concurrently with INDD 512 and receive additional work. Prerequisite: Consent of instructor for all non-design students. LEC.


ADS 714: Service and User Experience Design

Business products, services and environments are often intermingled in ways that require more holistic ways of thinking and development. A challenge of service innovation is to design with an understanding of the many dimensions of human experience and satisfaction. This course elaborates how, where, when, and why design can enhance the value of business services. Theory, methods, and practice aspects of services design are presented. LEC.

ADS 740: Special Problems in Design

An in-depth study of current problems in design or crafts with an emphasis on research. Special problems proposals must be discussed with and approved by the instructor and graduate advisor prior to enrollment in the course. RSH.

ADS 750: Design Management

Design Management has been described as "applied innovation" or the methodical capturing of talent and resources available inside and outside an organization to create valuable new offerings, brands, and business models. This course explores the design functions in business as a means to solve difficult challenges and develop new market- facing opportunities. Subjects include brand value creation, differentiation, coordination, and transformation. Numerous cases will be discussed. LEC.

ADS 751: Design Scenarios and Simulations

Most organizations are imaginatively challenged and experience difficulty innovating and marketing new concept offerings. Conventional methods spotting and validating new opportunities often lack the persuasive power necessary for change to occur. Scenario- based design and simulation offers ways to vividly representing a future that is different from the past. This course presents theory, methods and practice aspects of design scenario construction and simulation. LEC.

ADS 760: Strategic Design Innovation

As companies struggle with the demands of increasing consumer, intense competition and downward price pressures, there is a corresponding increase in the demand for more innovative business models and higher-value offerings. These forces have significantly broadened the strategic scope of design. Advanced, multi-disciplinary design teams are being engaged early to help guide new business and product development efforts. Why, where, when, and how this is done in order to deliver on the promise of innovation is the subject of this course. Prerequisite: ADS 750 or instructor permission. LEC.

ADS 765: Interaction Design

Interaction Design is about creating products, services or environments that offer significant experiential value to people and economic value to organizations. This course engages the comprehensive subject of design for human experience. Building on the gamut of human factors and design methods knowledge, this offers hands-on experience in the research, analysis, modeling and simulation of original and experientially compelling design solutions. Prerequisite: ADS 710, ADS 712 or with consent of instructor. LEC.

ADS 861: Thesis Research Seminar

Approaches to producing original design research. Methods, resources, topics and projects are discussed and evaluated. May be repeated for up to six credit hours in subsequent semesters. LEC.

ADS 890: Thesis

For guidance, please refer to the Department of Design graduate guildenes. This course involves substantive individual research and thesis development, as well as regular discussions between student and instructor/advisor. Your ADS 890 instructor serves as your thesis advisor, and chairs your thesis committee. A thesis topic and research focus is expected very early in the term, followed by a formal thesis proposal containing clear objectives, schedule and deliverables. When green lighted, the proposed thesis is then executed by the student who prepares and presents the work to their thesis committee for evaluation. Prerequisite: Successful completion of ADS 861 and either ADS 750 or ADS 765. THE.