Michael Eckersley is Professor of Interaction Design and Design Management at The University of Kansas. A design researcher and design planner with over 20 years of specialization in the design of immersive, interactive products and services, he has helped many noted companies systematically create new value and exploit strategic opportunities. With professional experience that spans industries of Health Care, Enterprise Software, Financial Services, Consumer Products, Resorts, and Fast Food, his management expertise involves large, complex projects through phases of research and analysis, planning and detailed design—both as an in-house corporate design manager and as an consulting lead. By active professional practice, writing and teaching, he has helped advance the professional discipline of Interaction Design and the practice of Design Management.
As a professional designer there is much to be said for the integration of sound theory and effective professional practice norms. In 2005 I was hired for the purpose of developing and establising the MA Design program at KU. Now after 12+ years of formal program operation and 70+ graduates, I continue to value the benefits of advanced design study to heighten the quality of professional design practice, and enhance the level professional expertise of our students. To that end I have worked to best apply effective theory and well formulated professional practice learning into the MA Design curriculum.
Interaction Design, Integrated User Experience Design—digital and analog applications Time-based UI/flow analysis, prototyping, testing.
User Experience (UX) Research and Analysis—evidence-based insights to guide new value creation Contextual/Ethnographic Research. Pattern Recognition. User Archetype/Persona development. Use-case Scenario Development. User Modeling. Experience Prototyping. Service Blueprinting. Needs Clustering. Cognitive & Pluralistic Walkthrough. Heuristic, Content, Terminology & Functionality Audits. Market Research. User Panels and Communities of Practice. Metrics & Analytics. UX Program Development.
Strategic Design and Planning–integrated market, industry and technology analysis to guide innovation Market analysis and opportunity-mapping. Scenario-based design and planning. Business modeling.
- User Experience Design, Interaction Design, Strategic Design Management, Design Planning
I have rendered all manner of service to my department, school, university and to the professional field and organizations I am a member of.