Andrea Herstowski

School of Architecture & Design - Design
Associate Professor
Primary office:
Chalmers Hall, 353
University of Kansas
1465 Jayhawk Blvd
Lawrence, Kansas 66045
Second office:
Chalmers Hall
Room 353



Summary

Andrea Herstowski received a B.F.A. in Design, Visual Communication at the University of Kansas in 1991. Wanting to escape the open range of Kansas, she trusted that her KU education gave her what she need to be a junior designer in San Francisco, CA. She quickly found freelance work and worked steadily for two years on large and small projects with Landor Associates, Esprit Corps, Thinking Hat, and Meta Design.

After two years of fog filled days, the call to graduate school had to be answered. Andrea was accepted into both the Jan Van Eyke Academy in Maastricht, Netherlands and the Schule fur Gestaltung in Basel, Switzerland. Such a decision needed time, after 8 months of Paris living she had her decision. It was clear she must learn from the typographic masters at the Schule fur Gestaltung. While there she spent most of her days in the type shop working with Wolfgang Weingart. In 1995, she received her equivalent of an M.F.A. For the next 3 years she worked for xplicit GmbH and split her time between Frankfort and Berlin, Germany. Her days and nights were filled designing materials for banks, furniture companies, software companies and the leading techno magazine in the country.

The pull back to SF to work crazy hours and never seeing a blue sky was strong. Andrea moved back to SF to start Factor Design Inc with her Meta Design colleague Jeff Zwerner. Factor was a success working on large branding, packaging and websites for companies such as Sun Microsystems, Quicken Books, Symantec and Apple Computers. In the evenings she taught design at the Academy of Art in San Francisco. Her last year in SF was spent commuting down to sunny Cupertino to work with Apple on typeface design/standards and packaging.

While teaching at the Academy and working with Apple were both a dream come true, it was time to move back to Kansas. Since 2002, Andrea Herstowski has been at the University of Kansas. Over the past 14 years she has been promoted, tenured, and recognized for excellence in teaching. She loves teaching sophomores typography and helping the seniors prepare their portfolios. She continues to believe that the KU education prepares the student to be able to move anywhere in the country and get a job. But she uses the portfolio class to make sure! For the last 4 years, in addition to teaching she serves as Chair of the Department of Design which holds the majors in Visual Communication Design, Industrial Design, Photo Media, Illustration & Animation and Environmental Design.

Andrea owes her successes to her parents strong personalities and professionalism, and to her professors, mentors, art directors, colleagues and friends: Matthew Gaynor, Lois Greene, Douglas Sellers, Bernie Wooster, Annette Stenner, Paul Rand, Richard Sapper, Armin Hofmann, Lucille Tenazas, Jana Anderson, Erik Scott, Terry Irwin, Erik Spiekerman, Maria Calderon, Wolfgang Weingart, Mary Scott, Thomas Nagel, Alexander Branczyk, Stefan Hauser, Jeff Zwerner, Gabe Campodonico, Rick Cusick, Patrick Dooley, Jeremy Shellhorn, Tad Carpenter, Lance Rake, Pam Dorr, John Bielenberg. And all her students and alumni that keep her on her toes, inspired and only sometimes disappointed.

Education

B.F.A., Design, with an emphasis in Visual Communication, University of Kansas
Yale University Summer Program
M.F.A., Schule Für Gestaltung
Post Grad Certificate in Type Design, Cooper Union

Teaching Interests

  • Design
  • DesignThinking
  • GraphicDesign
  • Typography
  • PublicationDesign
  • Branding
  • WebDesign
  • AppDesign
  • FontDesign

Research Interests

  • Design
  • DesignThinking
  • GraphicDesign
  • Typography
  • PublicationDesign
  • Branding
  • WebDesign
  • AppDesign
  • FontDesign
  • Community
  • NonProfit

Selected Work

Quarked! Adventures in the Subatomic Universe. 1/1/2005 - 12/31/2012. Quarked! Adventures in the Subatomic Universe brings subatomic physics to life through a multimedia project including animations, an interactive website, a facilitated program for museums and schools, and an educational outreach program. The project was conceived in 2003, by Alice Bean, professor physics and astronomy at the University of Kansas, as an entertaining method of introducing the world of subatomic physics to kids ages 7 – 12. The Quarked team includes a consortium of scientists, researchers, educators, media specialists, writers composers, designers and illustrators centered at the University of Kansas. I am listed as co-investigator. My responsibilities include website development and design of printed outreach materials.

Grant Support: Quarked! has received 2 external grants. In 2005, Quarked was awarded nearly $200,000 from NSFCor – a Kansas National Science Foundation NSFCor, Experimental Program to Stimulate Competitive Research. The NSFCor completion of grant report was ranked first by the NSFCor committee and was presented to the United States Congress. In 2006, the project received a $75,000 grant from the Ewing Marion Kauffman Foundation. The Kuaffman grant was for further development of the website and outreach material

Salina Art Center. 1/1/2007 - 12/31/2012. Salina Arts Center website and external communications. Designed the website, update, field questions, help with day to day questions about content and published the monthly newsletter
Typeface Design in the Digital Era. 1/1/2011 - 5/31/2011. As part of my Sabbatical Typographic Inspiration and Process: Typeface Design in the Digital Era explores the origins, inspirations, visions, historic letterform references, anatomy, optics, geometry, and the process of designing a typeface. While working in residence in the Font Studio at Hallmark Cards I designed fonts for the collection
School of Fine Arts. 1/1/2005 - 12/31/2008. SCHOOL OF FINE ARTS, the University of Kansas. Redesign of the School of Fine Arts website. The new homepage and its second-level, third and gallery pages are visually compelling and provide more robust content – text and images – to tell the School of Fine Arts story in a memorable, cohesive way. The goal of the redesign is to provide a more consistent and more visual experience that is easy to navigate and understand
Landor Associates. 12/31/2004. LANDOR ASSOCIATES, San Francisco, California. Corporate identity and business
collateral studies for Abbott Laboratories. Project included design exploration of the logo, typography, color palette, overall look of the new brand. The brand’s driver is “A Promise for Life from Science to Caring” and the following brand values – pioneering, achieving, caring, enduring needed to be presented visually in the design studies
Apple Computer. 12/31/2002. APPLE COMPUTER, Cupertino, California. Designed and developed packaging systems for various products. The process included meeting with structural engineers, instructional material team, production and outside vendors. Package design included iPod boxes, accessory packages (ear buds, case, world travel adaptor kit), stand-alone products (battery, video card, keyboard...) various cable packages, and dvd packaging. My initial iPod boxes featured icons of music: Bob Marley, Janice Joplin, Chuck Barry, the Rolling Stones, etc. To find the perfect iconic images I traveled to and searched through the photo archives of the photographers that toured with those bands in the 60’s
Stanford Medical School Admissions. 12/31/2002. STANFORD UNIVERSITY, MEDICAL SCHOOL, Palo Alto, California. Web-based application used by Stanford Medical School Admissions. The web-application is used by applicants send their information to the school, but more importantly the site enables the reviewers to review each applicant without having to sift through papers only to find the application is incomplete. The reviewer can write electronic notes, print off material to read off-line, and they know at all times how many applicants they have to review and how many they have completed

Selected Grants

Mapping Study Abroad to the Major. Faculty Support Grant Fund, Office of Study Abroad. $5600.00. (12/31/2016). University (KU or KUMC). Status: Funded. To explore new or re-connect with study abroad partners in Finland, Sweden and Denmark. Traveled with another faculty member.
Google Grant. Google Grants. $10000.00. (1/1/2008 - 12/31/2013). For Profit (company/corporation). Status: Funded. Google Grants are a in-kind donation program awarding $10,000 a month in free advertising to select charitable organizations. They support organizations sharing their philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.
Study Abroad Research. Dean's Office, School of Architecture, Design and Planning. $6000.00. (12/31/2012). University (KU or KUMC). Status: Funded. Support grant to explore, make connections and develop a cross-disciplinary Study Abroad Program in Paris.
Quarked! Adventures in the Subatomic Universe. Kansas National Science Foundation. $150000.00. (12/31/2011). Federal. Status: Funded. For the execution of an interactive multi-media education. The Quarked! project was conceived by Professor Alice Bean at the University of Kansas in 2003 as an entertaining method of introducing the world of subatomic physics to kids and adults. The Quarked team includes a consortium of scientists, researchers, educators, media specialists, writers, designers and illustrators centered at the University of Kansas.
Apparent Movement. GRF: General Research Fund. $5200.00. (12/31/2007). University (KU or KUMC). Status: Funded. A cross-disciplinary, motion graphic project exploring how to use choreographed dance as a model to determine how typography moves on and off the screen.
Quarked! Adventures in the Subatomic Universe. Ewing Marion Kauffman Foundation. The Quarked! project was conceived by Professor Alice Bean at the University of Kansas in 2003 as an entertaining method of introducing the world of subatomic physics to kids and adults.. $75000.00. (12/31/2006). Foundation. Status: Funded
Quarked! Adventures in the Subatomic Universe. Kansas National Science Foundation NSFCor. $200000.00. (12/31/2005). Federal. Status: Funded. For the execution of an interactive multi-media education.
Typographic Insights: A Visual Dialogue on Typeface Design. $8000.00. (12/31/2004). University (KU or KUMC). Status: Funded
CTE, Best Practices. Center for Teaching Excellence, the University of Kansas. $750.00. (12/31/2003). University (KU or KUMC). Status: Funded

Selected Awards & Honors

H.O.P.E Award Finalist
KU Senior Class
2017
Outstanding Educator
KU Mortar Board
2017
The University of Kansas was awarded Best School. Students took home several Best of Categories, including best portfolios in the Senior, Junior, and Sophomore categories.
National Student Show and Conference
2016
University of Kansas was awarded Best School.
National Student Show and Conference
2015
University of Kansas was awarded Best School.
National Student Show and Conference
2013
Quarked! Adventures in the Subatomic Universe project
2005, NSFCor – a Kansas National Science Foundation; 2006, Ewing Marion Kauffman Foundation
2005 - 2012
Sabbatical
The University of Kansas
2012
University of Kansas was awarded Best School.
National Student Show and Conference
2012
Kemper Fellow
The University of Kansas
2011
CTE Teaching Award
The University of Kansas
2010
Ned N. Fleming Trust Award
The University of Kansas
2010
Golden Apple Award
The Dallas Society of Visual Communication
2007

Calendar