Visual Communication Design

Review and Retention for Visual Communication Design Students

Newly admitted students enroll in BDS 101 (Design Thinking and Making I) and BDS 103 (Drawing for Design) for the Fall semester and in BDS 102 (Design Thinking and Making II).* Students must earn a “C” (2.0) or greater in BDS 101, 102, and 103 to advance forward in the program. *Strongly recommended that students enroll in ILLU 205 (Drawing Media) along with BDS 102 in the Spring Semester.

Beyond first-year studies there is a maximum of 40 seats available for degree-seeking Visual Communication Design majors each year. There are typically two students vying for every one available position. In order to arrive at an impartial means of entry, all first year students declaring Visual Communication as their major are ranked according to their cumulative GPA. The first 36 students on the list are allowed first opportunity to enroll in VISC 202 (Elements of Typography) and VISC 204 (Principles of Visual Communication), the first of the two-part second-year sequence. Enrollment for VISC 202 & 204 is done ONLY during the Spring Advising & Enrollment period (for the following Fall term) and entry into the course is based solely on cumulative GPA standings. In order to qualify, students must have successfully completed BDS 101 and 103 (or their equivalents) and be enrolled in (or have completed) BDS 102 at the time of Spring Advising and Enrollment.

In order to accommodate transfer students, four (4) of the 40 seats will be reserved. Transfer students must be declared and admitted for the Fall semester no later than March 1st. Only the top two transfer students will be considered and placed according to their ranking on a descending cumulative GPA list. If the transfer student seats are not filled, those seats will be offered to the next first-year students in line.

Students must earn a “C” (2.0) or greater in VISC 202 and VISC 204 to advance forward in the program. A grade of “C-“ (1.7) or below in either VISC 202 or VISC 204 automatically eliminates the student from advancing forward in the major. They do not have the option of repeating either course and must transfer to another major.

Second-Year Spring Semester Full Review: After completing the spring semester coursework, VISC 302 (Typographic Systems) and VISC 304 (Designing Understanding), students must receive a minimum grade of a  “C+” (2.3) in both VISC 302 and 304, and participate in a portfolio review of all course content. The Portfolio Review is of all projects produced in both the fall and spring semesters in Visual Communication Design courses. The Visual Communication Design faculty use this review to determine if the students’ work is at a satisfactory level. Supplemental to the grade portion of the Portfolio Review, students are also evaluated on attendance, work habits, attitude, and the ability to listen and learn from constructive criticism.

A grade of “C” (2.0) or below, in either studio, automatically eliminates the student from proceeding into the major. Students that fall into this category do not have the option of repeating any VISC course work and need to transfer to another major.

FALL CHECKPOINT                        
VISC 202 Grade “C” (2.0) or higher       
VISC 204 Grade 
“C” is considered borderline.

VISC 302    Grade “C+” (2.3) or higher
VISC 304    Grade “C+” (2.3) or higher
and a Portfolio Review of all work done in all Visual Communication Design Courses (VISC 202, VISC 204, VISC 302, and VISC 304)